Sustainability advertising " AfP - Current law for practice

Trends, advertising opportunities, jurisdiction

Sustainability programs and the advertising of companies and products with sustainability claims are THE trend and are likely to remain so for years to come in view of the current environmental and climate issues. A considerable proportion of current advertising in this area is inadmissible and is increasingly the subject of warnings. We explain the legal framework and use current case law and other case examples to show you how you can design your labeling and advertising in a legally compliant manner.

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