Case law, advertising with claims of effectiveness, sufficient scientific backing
The core area of consumer protection is the misleading advertising regulations. These are comprehensively regulated in food law. The law not only defines constellations in which relevant misconceptions
relevant misconceptions can arise (e.g. errors about product properties such as composition, origin or production), but also creates duties of presentation (e.g. the scientific substantiation of claims of efficacy) for the entrepreneur or specifies justified expectations for consumers (when is a product considered low-fat?).
considered low-fat?). Certain misconceptions are to be dispelled in advance (e.g. advertising of illnesses is generally prohibited) or through certain forms of presentation (field of vision and size regulations). The event explains the complicated misleading system in the food sector and helps to avoid infringements.
