Product developments

Avoiding stumbling blocks between product idea and market entry

The basic prerequisite for the success of a product is that it can be marketed at all. Marketing often fails because competitors, associations or authorities prevent distribution due to material, labeling or advertising deficiencies. Depending on the product type and market environment, there are very different obstacles that need to be taken into account. The event will highlight typical pitfalls and explain which aspects need to be considered. There will also be tips on how possible risks can be avoided or at least reduced.